“Write the Future”

Every four years, the stretch run to the World Cup yields several classic ads (our favorite: the one where the kids slaps a bloody steak all over his futbol, then heads out to play keep-away vs the neighborhood dogs). The first one out of the gate this year, from Nike, raises the bar pretty high.

Check it out:

Wit, economical storytelling, phenomenal editing, and loads of stars, including Kobe Bryant and Homer Simpson—this one has it all. Who cares if one of the best parts involves non–World Cup participant Ronaldinho?

UPDATE: Nike took it down. Why would they do that? You’d think they’d want as many eyeballs on it as possible. Oh, well. You can see it here, for now, anyway.