This news actually broke a few weeks ago, but it’s worth catching up with: adidas has made a Beamon-esque leap forward in soccer technology with the miCoach SPEED_CELL (first tweak, btw, should be the name), a chip that fits in the sole of the company’s new adizero F-50 boot and can track the wearer’s 360-degree movement, capturing metrics such as speed, average speed (recorded every second), maximum speed (recorded every five seconds), the number of sprints, distance, distance at high intensity levels, steps, and step length.
Seven hours’ worth of these kinds of data can be stored in the device’s memory, and then transmitted wirelessly to a smartphone, tablet, PC, or Mac, where it can be organized visually (pie charts, bar graphs, etc.) for easy apprehension.
That is pretty badass, and there’s more: adidas will soon introduce a series of apps connected to the SPEED_CELL, including miCoach Soccer, which will allow players to apply their real-world performance stats to their own avatar in a soccer videogame.